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Advanced Manufacturing and Service Management Research Center, National Tsing Hua University
Advanced Manufacturing and Service Management Research Center, National Tsing Hua University
Home > Research areas II
Research areas II

★ Research project of 2nd Stage


 ◇ Strategy Management  ◇ Innovation & Design ◇ Manufacturing & Quality Management 

◇ Green Supply Chain Management ◇ Service Management


◇ Strategy ManagementStrategizing in Regional Innovation Systems

 Since the mid-2000s, Taiwan’s innovation system has meet the great challenge in developing the newly strategic biotechnology, LED, and solar photovoltaic industries due to the technological constraints through intellectual property rights induced by the international leaders (e.g. the US, Japan, and EU) and market competition threaten by the incumbents (e.g. Korea) and newly late arrivals (e.g. China). However, at this critical turning point, one should note that even when technological paths are well-established, the rate of catching up and strategy of innovation capability always varies between one and another due to a nation’s innovation system is derived from differences in social capability and industrial setting, and from technological and social uncertainties within the industry. The development experiences in East Asia and China over the past decades have clearly demonstrated that apart from technology acquisition and diffusion, building endogenous innovation capability through technology leverage taking time, in which the related resources are accumulated sequentially. When the economy become advanced, the system of innovation needs to be associated with social capabilities such as knowledge accumulated base, flowing social capital (e.g. civilization, public integrity, and trading freedom), talents retention and mobility, and transparent systems of law (e.g. intellectual property rights) and finance (e.g. accessibility of international funds and foreign direct investments) in order to remain growth. The cultivation of these social capabilities are initiated and catalyzed within the national innovation system, but their effect is exploitative maximized and utilized when closely linking with the regional system of innovation.

◇ Innovation & DesignICT Product Interface Design and System Innovation

 Application and development of information communication technology is an important topic to enhance the industrial competitiveness and optimization of human life. In this study, the touch‐screen panel device (e.g. Apple iPad) was selected for evaluating the display of human computer interface. Performance measures were collected to evaluate the effect of location, length and the popover in the visual search task. In addition, the advanced car computer interface mainly is designed in voice‐based for safety reason. Since the standard design guidelines for in‐vehicle voice‐based interface are in development, this study intends to apply hazard analysis and voice interface design principles after experimental validation. Moreover, the usability evaluation of mobile information technology in the medical operations, and adverse event raised by the error of information technology in the medical operations will be examined. The result of research will be applied to further studies about improvement the usability design and establishment of error detection of information technology in the medical operations. Additionally, real‐time depth sensing technologies have made a significant progress in recent years. These functions lead to advanced virtual product evaluation technologies, in which 3D virtual models and real objects are precisely aligned according to the concept of augmented reality. In here, an approach to simulate the use process of product prototype with high reality, with a focus on ICT products is proposed. Such evaluation technologies would strengthen communication with the user in the early design stage and realize mass customization of products and services. In this research, several novel ICT techniques, such as automatic optical inspection, mobile computation, computer vision and machine learning algorithms, are applied to improve the efficiency and accuracy of production lines. Finally, in this globalized business market, integration of product and service innovation is known as a new path which can add values in current product. A case study will present to illustrate how the product‐service innovation and performance evaluation can be accomplished.

◇ Manufacturing & Quality Management

Ⅰ、Advanced Quality Management on ICT Industry 

 Manufacturing of consumer information and communication products, such as smart cell phones is critical to maintaining Taiwan’s role in the global supply chain. The main challenge of this industry is how to produce highly reliable products with rapid model changes. Enabling advanced quality management technology has proven to be an effective solution. Advanced quality management must consider manufacturing, quality control and customer service in an integrated manner. Based on the research works of our team members in statistics, industrial engineering and chemical engineering, this project attempts to integrate process optimization, statistical and engineering process control and reliability analysis into an advanced quality management toolset. It is also our goal to proliferate such ideas and technology to the consumer information and communication product manufacturing industry to improve their competitiveness.


Ⅱ、Research and Development of Fundamental Technologies and Performance Evaluation for Advanced Manufacturing Systems  

 The integrated project team research and develop of fundamental technologies and performance evaluation to constructs a complete solution for advanced manufacturing systems of ICT (Information and Communication Technology) industry and high-tech industries.
 The sub-project 1 will model future demands as stochastic processes and develops dynamic decision methods by consider latest information on customer demands and available resources. To the extension from the previous studies on various industries, the revenue management for ICT industry will be initiated and investigated.The sub-project 2 focuses on management issue of cloud computing for fundamental technologies of advanced manufacturing systems. The objective is to investigate the reliability and service time of cloud computing. Additionally, cost limit and economic mechanism will be added to the study to propose a novel algorithm. Lastly, we will examine how cloud computing assigns resources according to the division of tasks.
 For characteristics of consumer electronics, the sub-project 3 apply the proposed PDCCCR (Price-Demand-Capacity-CapEx-Cost-Return) manufacturing strategy framework to develop optimize decision-making model for demand planning and capacity allocation. And build an advanced production management decision support system for production planning, inventory management and order fulfillment. In ICT manufacturing industry, there often are asymmetric tolerances. The sub-project 4 is designed to deal with this critical issue. The practitioner can obtain more accurate capability measure and make more reliable decisions. The sub-project 5 will develop genetic algorithm for fundamental technologies of advanced manufacturing systems, then it provides other sub-project solving techniques to handle large-scale problem. The sub-project 6 will develop and apply advanced lean management methodologies, include lean production, line balancing, advanced planning and scheduling, and system simulation, to increase the competitiveness for ICT industry and extend to traditional industry.
 This integrated project team will conduct industrial collaborative project as a platform to validate each of the developed solutions and integrate them through implementation to support ICT industries in Taiwan.


◇ Green Supply Chain ManagementAdvanced Decision Support Module for the Realization of Green Value Chain Management   

 Based on the platform we developed at the first stage of this integrated project for supporting the operational decisions on a green value chain management, during this 2nd stage of 2-year project, we would like to look further into the risk issues derived from the uncertainties embedded in a high-tech, short life cycle, yet drastic demand industries. Industries with such features can be easily observed from current enterprises, such as LED or ICT, which face the competitive, globalized and rapid technology development.
 To cope with such risks, our project will again based on a value chain of an enterprise by starting with the dynamic articulation of the customers voice in order to incooperate the consumers need into product design which will be conducted by Sub-project 3. Then, during this R&D stage, Sub-project 2 will analyze the technology innovation trend and international patenting and IP strategies in order to reduce the R&D risk, such as copyright and IP infringement. Both of these subprojects aquire the techniques of intelligent data analysis. Once these two issues are clarified, the information will be input into the value chain system which considers robust production strategy conducted by Sub-project 1, which will be incooperated with the risk assessment on the optimal resource allocation provided by Sub-project 4 and energy supply scheduling by Sub-project 5. Therefore, it can be seen that our system will resolved five risks issues as following:
  • Risk Control and Management of a Green Value Chain in an Uncertain Environment

  • Technology Innovation Trend Analysis and Intellectual Property Strategies Considering R&D Risk and Uncertainty
  • Product Demand Analysis based on Social Opinions

  • Green Enenergy Management: Risk Assessment and Analysis

  • Online Energy Optimization: Models and Applications 

 The result will be verified and applied to an ICT industry. It is expected that after this 2 –stage R&D, the results will provide a good foundation for decision support of an advanced enterprise.


◇ Service Management:Open Service Innovation for Sustainability


 The sustainability of new service development relies on collaborating business entities to perform integrative processes to create value-added experiences both for service providers and customers. We have been spending efforts on investigating the sustainability of open innovation for service in different business sectors in past two years’ project by adopting the open service innovation matrix and SAT new service development cycle. Based on the progressive results of the research outcomes, we continue studying the issues in service innovation with more emphasis on the perspectives in ICT-enabled innovation. This project consists of two subprojects. The first subproject aims to develop sustainable service models for healthcare service under capitation payment schemes of National Health Insurance of Taiwan.
 The issues include how to integrate business processes of service networks facilitated by ICT to create value for customers in terms of enhancing patients’ health condition; how to enhance patients’ loyalty, so that the medical institutes adopting capitation payment schemes maintain the financial balance. The second subproject aims to investigate the behaviors in social media and mobile applications, such as digital media propagation and collaborative action, in order to gain the insight for service design and innovation based on mobile internet technologies. The general objective of this integrative project is to validate the service model prototypes proposed in past two years, and identify factors affecting the sustainability of ICT-embedded service innovation in different service domains. From the results, we can contribute to the literature of open innovation in service for academic communities, and generate effective service models for industries.